Getting Accurate Google Searches for Garage Door Companies – Part 2

In my last blog post, I gave you general guide lines for doing accurate searches on the internet for locating a garage door company in your area. Today, I want to focus on sorting out the results that the search engines present to you so that you are choosing a good reputable, local company.

To quickly summarize, you are needing to get your garage door repaired and you sit at your computer and have keyed in what you need and where you are located into the search engine. In this example you are looking for, garage door repair in Marietta Ga. You are then presented what the search engine believes are your needs based on what you keyed in and a list of criteria that the search engine requires of the companies that are listing their business with the search engine.

Again, in the example since Google controls most of the search results on the internet, I will focus on how they display results to you. As you look at the page, you are presented with results that at first can be rather confusing. In the page structure, the very top of the page are 3 listings that are in a high lighted area. To the very right side of the page are a list of 8 results going vertical on the page. These 3 at the top and the ones on the right side are “paid” or “sponsored” listings. These are companies who pay a fee to be listed in these positions. Most of these companies are not truly local companies.

In the center portion of the page are 10 to 14 listings that are called organic listings or free listings for the companies. These listings are the ones that Google is supposed to have stringent rules for the companies to appear. As you look, you will see that the first 3 or 4 listings look differently than the rest underneath them. These 3 to 4 are called places listings. These are companies that are supposedly are local business that have been verified to be truly local companies. These companies may not be truly local.

Underneath these are the other listings of companies based on your search terms you entered to look for a company. Each listing has different parts to give you a brief description of the company:

The top part that has blue lettering: This is what the company does based on what you keyed in. This can be the company name plus description and even the city.

Next should be the company URL or web address: This will be listed with smaller, green lettering. This will often times be the company name plus what the web page is showing. Google really has no way to control this part as these are often purchased by the companies from other places. Sometimes the URL can be what the company does and not who they are.

Next, Is a short description of what the company does: This can be broad and general and mostly is based on what the company is listing for that particular page that is listed.

As you look at these listings, focus on the ones that are the green URL listings as they are the company names and these mostly are the ones you want to make your selection from. Some of these are referral companies that are compiling listings of garage door companies and you have to go their web site and join them with a membership to see the listings.
If you will look at the ones that are the actual company names in the green lettered section then you pretty much are going directly to the actual company. There is a good chance that the companies listed are actual local companies.

In my next blog I am going to do something that is highly unusual and probably never done before. I am going to give you a list of the good garage door companies here in the Metro Atlanta area to make it easy for you to choose.

Questions or want to book an appointment? Call us 770-720-7828

Getting Accurate Google Searches for Garage Door Companies – Part 1

Like they say “It’s nothing like it used to be in the good ‘ol days when you just picked up a phone book, looked for a company and the dialed the number.”

Phone books are pretty much obsolete and now we have the internet.

At first looking for something on the internet was simple. There were not that many places advertising online and there were only a few locations on the internet offering a way for people to easily locate a company for a particular service that they were looking for. Examples of this are Kudzu, Angies List.

Today almost all garage door companies in business are listing their businesses with a web site on the internet and on top of that there are countless places on the internet called “search engines” assisting people in their efforts to locate things and businesses on the internet. The top search engines are of course Google, Yahoo/Bing but there are hundreds of others like AOL, Lycos, All the Web, etc. Google is the largest and the one most commonly used and at last time I looked, controlled about 88% of the searches on the internet. For the sake of today’s post I will focus on Google.

Let’s say you woke up this morning, got ready to go to work and discovered that your garage door won’t open. You go back into your house and sit at your computer to start looking someone to come and repair it. The first thing you do is key into Google what is know as key words that briefly describe what you are looking for. In our example it will be garage door repair. This is what you type into the Google search box. Now, additionally, you will need to tell Google where you want to look for this. So, for this example, let’s say you live in Marietta Ga. You will type in the search box, garage door repair Marietta Ga. This tells Google what you are looking for and where you are. Google in turn will present to you a list of companies that are supposed to meet certain criteria for accuracy for you to choose.

If you know what is specifically what is wrong, say a broken spring, then you would type, garage door spring replacement Marietta Ga. If you are looking to replace your garage door then type, garage door replacement Marietta Ga. The key is to be brief, specific and include your location.

In my next blog, I will give you direction on how to choose the companies that are presented to you. Google has criteria and rules that companies should meet to be listed, however, some bad companies have learned to work around the rules to get ahead. I will tell you how to sort the bad companies out.

Today Covenant Garage Doors announced the next change in their rotating advertising themes, “Educating the Public”

This is a process by instructing the consumer and making them aware of issues that occur within the garage door industry that will help them in their decision process.
“This is done on multiple levels where we have a contact with the consumer,” James Thomas, general manager of Covenant Garage Doors was recently quoted. He continued, “Our first contact with the consumer in almost all cases is the telephone when they first call our office, secondly is the contact when the technician is at their home. Most consumers are trained through experience or word of mouth to be cautious and aware that there are a lot of unscrupulous people running business out there and these businesses are aware of this attitude of the consumer and they have developed some pretty good skills in misleading the consumer.”
Consumers are given quickly an education of the functions of the garage door or opener, expectations of these operations, and long they should last. The garage door springs are a great example of this.
Garage door torsion springs, if engineered correctly to the door typically last about 10,000 cycles. A cycle is one open and closing of the garage door,” Thomas explained. “Under normal operation the homeowner should expect the springs to last anywhere from 7 to 10 years if they are engineered properly.”
Having this type of information is what the consumer needs to make better decisions in having their garage door repaired or replaced.
Covenant Garage Doors & Openers LLC is a Canton, Georgia based garage door company and services customers in north metro Atlanta area. They can be reached by calling 770-720-7828 or on the internet at https://www.covenantgaragedoors.com.

An independently owned and operated garage door repair, service and installation company serving most of Metro Atlanta. Covenant garage doors and openers repairs, services and installs most types of garage doors and garage door openers including the following brands : Linear, Liftmaster, Genie, Sears-Craftsman, Doorlink, Mid America, Wayne Dalton, Clopay, and others. We are accredited with the Better Business Bureau. To learn more about us, you can visit our web site http://www.covenantdoors.net, or to schedule an appointment, please call us at our office 770-720-7828. We would love to become your source for garage doors and garage door openers.